WIX Filters: We'll Get You There

Client:

WIX Filters

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WIX Filters: We'll Get You There

Trade Love Creative Campaign & Content Development Connections Planning, Activation & Measurement

WIX Filters has been an industry leader since 1939, and automotive enthusiasts — DIYers and DIFMers alike — have long relied on its filtration products. WIX Filters sought to cultivate a deeper connection with those customers and become a more trusted resource for its trade partners by employing a new, consultative approach. WIX Filters shared automotive industry trends and new product growth areas to provide its trade partners with new sales opportunities and revenue streams.

Project Overview

What We Did

Our strategic foundation led to a creative campaign and connections plan that engaged DIYers and DIFMers by helping them select oil filters based on where and how they drive, and it helped them deepen their relationship with trade customers.

Campaign Results

137,000
Social Media
126M
Earned Media
40K/month
E-newsletter
1.7M/month
Website Visits
7M
Trade Print and Paid Media
4M
Trade PR Exposure
9M
Trade Digital

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Comprehensive Trade Print Campaign

From warehouse/distributor general managers, counterpersons and installers (light-duty) to owner/managers and maintenance managers to fleet purchasing personnel (heavy-duty), our campaign effectively reached the diverse WIX Filters sales channels.

0007 Motospots Sponsorships Activation Program

Motorsports Sponsorships & Activation Program

Utilizing an integrated mix of WIX Filters paint schemes and customer hospitality, we were able to achieve tremendous brand exposure through various media outlets and social media channels while providing key customers with a unique VIP motorsport experience firsthand at the track with owners, drivers and team members.

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Online Digital Campaign

Targeting WIX Filters’ unique sales channel with product and brand messaging, we directed them to our campaign microsite, how-you-drive.com.

Point of Sale

Informational, creative materials educated DIYers and DIFMers on how to select oil filters based on where and how they drive.

Ongoing Connections Program

News releases, media alerts, trade articles, monthly newsletters, bylined articles, native content and ongoing social media posts provided a deeper perspective on WIX Filters’ products and services while still positioning WIX Filters as the industry filtration leader.

NASCAR.com Sponsorship

As part of our motorsports program, our partnership produced the most monthly video views (80.16% VCR) of the site’s Rearview Mirror section, beating industry standards.

Technical Service Videos

Our series of videos helped educate consumers on when and how to replace various filters in their vehicles. The videos were served to customers in service waiting rooms, digital portals and social media channels.