Charlotte Regional Business Alliance

Client:

The Alliance

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Charlotte Regional Business Alliance

Brand Building & Remodeling

Full Version

As one of the nation’s fastest-growing cities, Charlotte is a magnet for corporations and talent alike. But the story is much bigger: Not only the city but also the entire 15-county region around it offers a superior climate for business and industry in every sense. To take this story to companies considering a move or expansion, the Charlotte Chamber of Commerce and the Charlotte Regional Partnership needed to create a single brand — the Charlotte Regional Business Alliance — that could drive long-term growth and sustain a vibrant economy.

Project Overview

What We Did

From the ground up, we helped The Alliance build its brand complete with guidelines and assets that could reach across all communications. We also helped launch the brand to essential audiences.

Results

The Charlotte Regional Business Alliance has become recognized throughout the region for its critical role in recruiting businesses. More important, the assets we helped create have equipped The Alliance to make positive connections nationally and internationally.

Brand Platform

We helped The Alliance create the solid positioning, pillars, essence, personality and character descriptions that distinguish the Charlotte region from other locales fiercely competing for corporate expansions.

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Brand Identity & Brand Guidelines

The visual guidelines and assets we provided equipped The Alliance to cohesively extend its brand for maximum impact.

Connections Plan

To help launch the brand, we provided a complete communications strategy, timeline and messaging plan for telling a clear and consistent story to stakeholders of legacy organizations, employees, chamber members, valued partners and the media. We also brought our expertise to a full battery of launch materials from press releases and speaking points to social media.

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Brand Launch Video & Landing Page

Our Motion and Digital teams revealed the new branding and established its presence online.