Project Overview
What We Did
For MrSteam, a state-of-the-art steam shower manufacturer, we performed a material audit of its print collateral then refreshed content along with messaging to align with business objectives. Based on interviews with the company’s stakeholders, we also identified insights and defined key audience segments to inform a new strategy and brand communications plan. We connected with audiences through paid search, social, email marketing, curated blog content, PR and organic, producing the following results.
Results
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230,000+
Blog Page Views
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7.2%
Paid Search CTR
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17%
Paid Search Conversion Rate
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1.36%
Paid Social CTR
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29.9%
Paid Social Conversion Rate
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16.89%
Increase in Organic Social Followers
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41%
Email Open Rate
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5,000+
Total Campaign Leads
Co-Branded Display Ads & Builder Landing Page
To generate new leads and sales for showrooms that carry MrSteam products, we developed a co-branded digital marketing campaign focused on cultivating solid partnerships with VIP showrooms.
As part of the campaign to attract and convert consumers in geotargeted areas surrounding each select showroom, we focused on utilizing co-branded display ads and landing pages to drive leads and foot traffic. In addition, video, educational content and other customized resources were integral to supporting in-store showroom teams throughout this initiative and beyond.
As part of the campaign to attract and convert consumers in geotargeted areas surrounding each select showroom, we focused on utilizing co-branded display ads and landing pages to drive leads and foot traffic. In addition, video, educational content and other customized resources were integral to supporting in-store showroom teams throughout this initiative and beyond.
Paid Social
Using Facebook, Instagram and Pinterest, we drove qualified leads to personalized MrSteam HubSpot landing pages and to the MrSteam website. Social media assets were created utilizing the new brand photography, and copy was updated quarterly to gain learnings.
