Gast Manufacturing

Client:

Gast

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Gast Manufacturing

Trade Love Creative Campaign & Content Development

We worked closely with Gast Manufacturing, the leading manufacturer of pneumatic air products, to create a robust, new digital platform that reaffirmed its status as the industry leader.

Project Overview

What We Did

Gast, a leading manufacturer of pneumatic air products and systems, needed to refresh and update its website, streamlining the digital experience for their OEM customers who were using other online resources to find technical and product support and purchase new products and accessories. We reimagined every aspect of the new platform, from UX strategy to content creation and visual design language. The result is an incredibly flexible and visually engaging digital platform that allows users to quickly and easily find specific products, support and application information. The new site immediately stood out from the competition and continues to make an impact as it evolves.

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Experience Strategy

In addition to streamlining the product section hierarchy and information architecture, we created a global “mega menu,” so users can navigate directly to specific product sub-categories, reducing overall clicks by half regardless of the device used. We also created a product finder that provides users the option to search by specific product attributes and end use.

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Digital Experience

A modular design approach allowed us to quickly establish a consistent design language across all sections and content. We based our design concepts around different modules — iterating over content presentation and functionality until we determined the best solution. By developing a module library, we can easily switch out content pieces and functionality to meet different page requirements. This approach allowed us to quickly move from wireframes to a working prototype.