We uncover and interpret essential information, revealing the underlying truths that fuel ideation and become the basis for inspired marketing.
Smart strategies start with sound research. Our Insights team has extensive expertise designing custom studies, interpreting existing research and devising new ways to uncover unexpected findings. Translation: whatever answers you’re looking for, we know where — and how — to uncover them.
Whether we’re conducting studies or interpreting the data they reveal, we bring a 360-degree perspective that allows us to put your brand and your goals in a larger context without losing sight of the details.
Take a look at some of the ways we help brands get results.
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Strategic Drill
Our unique approach to the traditional planning session can jumpstart the process of goal- and priority-setting, audience definition and brand driver discovery and set an initial strategic framework.
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Stakeholder Interviews
In one-on-one interviews among key internal or external audiences, our team can uncover important strategic considerations from a complete range of perspectives.
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Primary Research
From focus groups and shopper studies to brand health or consumer segmentation research, our team leverages our deep experience and extensive professional network to design, conduct or consult on your research project.
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Secondary Research Analysis
Leveraging our agency’s expertise, combined with home-industry firms like The Farnsworth Group, RICKI and HIRI, we conduct a comprehensive review of our clients’ often extensive existing research. This allows us to identify larger trends and specific insights that directly impact their brands and goals.
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Competitive Analysis
We conduct a deep analysis of your key competitors, including corporate profiles, brand portfolios, messaging and media spending, in order to identify areas of opportunity and differentiation.
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Materials Review
Our team can review, interpret and repackage extensive archives of existing research into clear and concise internal educational pieces for business leaders, strategic planning and foundational work.
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Market/Situation Analysis (5C’s)
Our method of compiling and organizing insights into 5C’s — climate, category, customer, competitor and company — lets us go deep, gaining clarity and strategic focus with each “c.”
Explore related articles.
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Industry Trends, Marketing Insights / May 16, 2017
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