The millennial generation is the largest generation in U.S. history, and they’re coming of age. Now the nation’s dominant buying segment, millennials are a crucial audience for marketers in the home and building product categories.

What are the factors that influence millennials’ decision to purchase a home? How much do they budget for kitchen and bath remodeling projects compared to their baby boomer parents? Is brand loyalty important to them?

We talked with industry leaders at the International Builders’ Show to get their take on these and other hot topics. This video features experts from Realtor.com, NAHB, Houzz, Better Homes and Gardens, The Farnsworth Group and John Burns Real Estate Consulting talking about tech-savvy millennials and their influence on the home buying and remodeling markets.

Have questions or need help reaching millennials? Email me at kpanther@wrayward.com to get started.