Agency News
The Bluff magazines recognized by the American Advertising Federation (AAF)
Wray Ward collected two silver ADDY trophies for its work for Palmetto Bluff, a luxury residential neighborhood and resort destination in the low country of South Carolina, at the 2021 District 3 American Advertising Awards. The regional awards, presented by the American Advertising Federation (AAF), recognized Wray Ward’s work on two print magazine campaigns – “The Bluff Magazine 2020 Fall/Winter” and “The Bluff Magazine 2020 Spring/Summer” – that used photography and ethereal copywriting to tell the story of this treasured destination.
The district win followed the Charlotte AAAwards in which Wray Ward took home 16 gold, silver and special honors awards. The Bluff Magazine Spring/Summer 2020 issue took home the Best in Print Award and the Fall/Winter 2020 issue received the competition’s Judge’s Choice Award. Gold and silver trophies were also awarded for visual work with Palmetto Bluff in still photography and illustration, respectively, and the magazines moved ahead to the regional competition.