Wray Ward has launched its EmpoWWer service-grant program, formalizing a commitment to social responsibility that the agency has embraced since its founding more than 40 years ago. Created to support 501(c)(3) community initiatives in the greater Charlotte area, EmpoWWer will begin accepting applications Sept. 1 to provide local organizations with the chance to apply for the creative agency’s resources of time and talent.

“We serve clients headquartered all over the world, but the Charlotte community is our home,” said Jennifer Appleby, president and chief creative officer of Wray Ward. “It’s not just where we live, but also where we work, play, learn, create, share and grow.

“A deep-rooted sense of responsibility to our community has always been part of our DNA. EmpoWWer fuels our indomitable hunger for using our gifts for good.”

Framed by three pillars — creativity, shelter and advancement — EmpoWWer reflects the agency’s personal passions and industry expertise. From groups that support the arts to public awareness campaigns against domestic violence and initiatives that empower, unify and strengthen individuals from all backgrounds, Wray Ward will focus its community support initiatives on strong applications that connect to one of these pillars.

The program also incorporates an element known as EmpoWWer hours, through which Wray Ward employees will complete hands-on work, from painting houses to reading to children.

“This component is special because it brings givers and receivers together,” said Appleby, whose passion for serving others inspires her own work with community organizations including the Charlotte Mecklenburg Library, Central Piedmont Community College Foundation, Arts & Science Council and many more. “By forging these deep, authentic connections, the givers also gain an intimate knowledge of the special, long-lasting impact they can have on others."

Wray Ward will accept applications for EmpoWWer service grants Sept. 1 through Oct. 31 and notify selected organizations by Jan. 1, 2019. All projects submitted during this period must be completed by Dec. 31, 2019. To learn more and apply, please visit empowwer.wrayward.com.