Marketing communications agency Wray Ward has grown its media buying and planning team, hiring Molly Nickel as media coordinator.

A recent honor graduate of the University of South Carolina in Columbia, South Carolina, Nickel earned a bachelor of arts in public relations with a minor in business administration.

During her senior year, Nickel worked with the University of South Carolina’s CreateAthon, a network of professionals and students in the communication arts who put their creative talents to work for the social good. As project manager, Nickel assisted with event planning and communication tactics and oversaw social media strategy. She also gained valuable experience through online advertising, marketing and communications internships with Push Digital, Hutchinson Family Office and Wake Forest University.

“Molly understands how audiences experience brands across a range of mediums,” said John Mader, vice president and director of connections at Wray Ward. “She is skilled at developing and optimizing creative, balanced media solutions and is already playing an important role in helping our clients achieve their goals.”

At Wray Ward, Nickel supports media plan strategy, development and execution for a broad range of clients.

About Wray Ward

Wray Ward is the home of passionately creative thinkers. The creative marketing communications agency serves clients in categories from home to healthcare and automotive to energy, with a specialty in building brands that elevate the style, comfort and function of the American home. With a deep integration across service offerings, including insights, strategic brand planning, media planning and buying, advertising, digital, public relations, video production and search, Wray Ward delivers intelligent, engaging and results-driven work.

The agency’s clients include Belgard® Hardscapes, BRITAX USA, Crescent Communities, Dal-Tile Corporation, Duke Energy, Huber Engineered Woods, Glen Raven Inc. and its Sunbrella® brand, La-Z-Boy Casegoods, TUUCI®, VELUX® and WIX® Filters. wrayward.com | @wrayward