Agency News
Wray Ward has named nine students from universities and colleges across the nation to its FORM 2022 summer internship program. FORM is a paid, 10-week, full-time summer internship in which interns work with their peers to conceptualize, develop and present an integrated marketing campaign to an agency client.
FORM 2022 interns will collaborate across nine different disciplines on a special project as well as work within their own skilled service areas on various programs throughout the summer. This year, FORM will be paired with one of the agency’s EmpoWWer service-grant recipients, Charlotte Art League, a non-profit visual arts organization. Charlotte Art League offers a unique mix of open working studios, classes, and community outreach programs, serving as an accessible gateway to the arts experience for art lovers of all ages and backgrounds. Wray Ward’s FORM team will build a marketing plan for Charlotte Art League, from using insights for persona development to designing creative campaigns to mapping out earned, owned, paid and shared tactics for the program’s activation.
Wray Ward’s FORM program begins in May and includes:
- Video: Chul Park, Maryland Institute College of Art
- Digital Media: Nia Jolie Pinckney, University of North Carolina at Chapel Hill
- Client Engagement/Project Management: Lindsay Batten, University of Richmond
- Photography: Jaye Rachel Johnson, University of South Carolina
- Insights: Brad Spencer, University of Alabama
- PR/Content: Julia O'Reilly, Virginia Tech
- Graphic Design: Travis Whitt, St. John's University
- UX Design/Development: Abby Conrad, Virginia Tech
- Copywriting: America Fontenot, University of Missouri Kansas City
Through FORM, the interns experience working within a marketing communications agency as well as apply their talents to provide a non-profit organization with services it otherwise could not afford. Last year’s FORM class rebranded We Rock Charlotte, a nonprofit group that empowers girls, women and gender-diverse youth and adults to raise their voices and be their true selves.
“FORM was designed to cultivate young talent, instill knowledge of what agency life is like, and help the next generation create a strong foundation for their future careers,” said Wray Ward President and Chief Creative Officer Jennifer Appleby. “We’re excited to build on the successes of years prior, and we’re proud to offer these amazing young professionals the chance to use their talents for good, giving back to the community that will be their home this summer while honing their own marketing skills.”
The agency’s new 40,000 square-foot office with its large and small workstations, collaboration spaces and outdoor areas in one of Charlotte’s dynamic development areas lends to the program’s immersive and creative experience. In its sixth year, FORM also helps the agency with its own pipeline of talent; 11 employees have been hired after completing their internships or through the FORM application process. Applications for FORM 2023 will open in December.
