If you work in the home and building category, you’ve likely heard of the Home Improvement Research Institute (HIRI). As the nation’s top resource for market research concerning the home improvement products industry, HIRI is the only nonprofit research organization dedicated to helping home improvement brands make better business decisions.

Wray Ward is proud to sponsor HIRI’s 2022 Home Improvement Insights Summit. Each year, leaders in home improvement products attend this event to obtain up-to-the-minute guidance on market shifts and key trends. Over the course of two days, top experts from around the country present research, discuss trends and share forward-looking ideas to help attendees make informed marketing decisions.

On September 20 and 21, manufacturers, retailers, marketers and more will gather in Chicago to craft smarter strategies, improve planning and look ahead to 2023 with a better understanding of the rapidly evolving landscape.

Here’s a sneak peek of the main pillars covered in the agenda:

1. Customers

• Topics: Unlocking the Potential of Generations: A New Society of DIYers

• Why it matters: Understanding your customer may be the most critical consideration in helping your company determine where to focus marketing efforts. Go beyond basic demographics to nail down your target audience with insights tailored to the industry.

2. Channels

• Topics: Retail Shifts Changing the Future for the Pro: Disruptive Technologies in Home Improvement Shopping

• Why it matters: You may feel confident about who your target audience is, but that is only one piece of the puzzle. Learn where and how to reach home improvement audiences most effectively and efficiently in today’s changing media and retail landscape.

3. Economy/Market Dynamics

• Topics: Housing Market Outlook: Impact of Inflation and Rate Hike on Building Products and Remodel Projects

• Why it matters: In order to plan strategically for the future, you must have a deep understanding of the latest home improvement industry indicators and underlying market forces.

The Bottom Line

The HIRI Insights Summit is your one-stop shop for a 360-degree view of the state of the home improvement industry. Plus, you’ll get to connect with industry professionals from leading firms immersed in the home improvement category, including Zonda, Houzz and The Farnsworth Group. Don’t miss the opportunity to walk away with answers to your burning home improvement questions and build a stronger business for tomorrow.

Register for the HIRI Summit today. We’ll see you in Chicago in September!