Yesterday, my colleague, Kent Panther, and I presented at the 2015 Home Improvement Research Institute (HIRI) fall conference in Chicago. We joined experts from companies like Google, Ipsos and RBC Capital in sharing insights on generational trends in home improvement.

If you missed our talk, “The Road to Purchase: Understanding the Customer and the Journey,” watch this quick video for an overview. You’ll learn the four critical points along the customer journey and get tips for navigating customers in the right direction – yours.

If you’re ready to embrace the customer journey and want to connect with our team, feel free to email me.