Creative
Television and Video
Like the rest of the industry, we’ve had to reinvent our approach to on-set video production in 2020. And if you’re in marketing, you’ve also had to innovate and adapt or risk letting your brand get left behind.
The bottom line? You still have to sell products. Reach customers. Tell your story.
That's why Wray Ward worked hard to get back on-set in the midst of the COVID-19 pandemic. And on July 14, our producers, content developers and director did just that, creating an outdoor siding product installation video with on-screen talent.
Here’s a look at policies and practices our Motion team has implemented to keep the cameras rolling safely, even as the coronavirus continues to influence almost every aspect of the marketing industry and people’s lives. From national commercials and documentary-style videos to high-end animation and tabletop shooting, we’re focused on giving you the award-winning quality you expect and deserve — all while following safety protocols that go above and beyond current industry standards.
How to Ensure Safety During Video Production
1. Preproduction Planning
While this step has always been part of our process, it’s even more meticulous now, covering safety checklists in addition to addressing every creative aspect of the shoot.
2. COVID-19 Compliance Officer
Two Wray Ward staff members have completed the COVID-19 Compliance Officer (C19CO) training and manage all aspects of shoot safety. Our COVID-19 officers do things like ensure regular disinfection of all surfaces and prevent equipment sharing. They also watch for signs or symptoms among the cast and crew.