Inspiration
Lately, I have been thinking a lot about the true meaning of home. Of course, this may have something to do with my work at Wray Ward, where we spend most of our days creating sound strategies and inspired marketing communications for the home and building category.
But I think it goes much deeper than that.
Perhaps these feelings sprang from the knowledge that my parents are aging, and childhood memories are regularly creeping into my daydreams. Perhaps they started in earnest the day my second child went off to college, making the home we’ve shared for so many years exponentially quieter. Perhaps they increased in perfect lockstep with the global spread of the new coronavirus disease, COVID-19, and a greater desire to stay close to home for safety and security.
Whatever the primary reason for my own homeward longings, the concept of home is critically important to our collective physical safety and emotional well-being, perhaps more now than ever.
There are many common touchstones for home:
- “Home Sweet Home.”
- “Home is a place you grow up wanting to leave and grow old wanting to get back to.”
- “There’s no place like home.”
- “Home that our feet may leave, but not our hearts.”
- “Home is where love resides, memories are created, friends always belong, and laughter never ends.”
For some, the notion of home evokes the structure where we live. For others, it references the city or town where we were born or grew up. Regardless, home isn’t just a physical object or place — it’s part of our souls and our self-awareness.