By now, every day may feel like Groundhog Day, as shelter-at-home life continues for most of the United States. Yet the tidal wave of COVID-19–related news and new information persists, such as the passage of additional economic stimulus packages, and strong earnings reports from companies including Google and 3M.

Believe it or not, that’s the small stuff compared to the drama and uncertainty of when and how governors will relax coronavirus-related restrictions in the coming weeks. With Georgia and South Carolina leading the reopening trend, we could see the impact from these changes by early May.

As for the home and building category, trends are holding steady, with product interest and online searches up while sales lag. DIY growth alongside contractor uncertainty. Growing online video and social media usage. Lower-cost ad inventory.

If you’ve already shifted planning discussions to achieving success in the still-evolving new normal, you’re not alone, despite the fact that many brands are still in survival mode. We hope these weekly POVs support your continuing effort.

As long as the coronavirus has a major influence on the home and building industry, Wray Ward will continue publishing weekly updates with the most current data and insights to help guide you through an unprecedented situation. However the pandemic has affected your business, we’re here to help.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader.