Nearly a month after the COVID-19 outbreak was classified as a pandemic on March 11, the coronavirus and subsequent impact are expected to peak in most of the United States over the next several weeks, with models showing an end to the first wave of the pandemic by early June. The home and building category, like many industries, has suffered work stoppages and disrupted supply chains. However, home improvement stores are still open, and consumers aren’t reporting delays in home appliance or luxury spending due to the pandemic.

As our society continues to shelter in place, new data is coming at us from every direction. Every community and company is facing unique challenges while trying to project what will happen next. The best we can do is review as many different sources of information as possible, lean in to experts and make the best (imperfect) decisions we can.

What do we know for sure? We have to move forward, and we have to keep communicating.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader.