With most of the country in some form of shelter-in-place, total confirmed COVID-19 cases in the U.S. eclipsing 245,000 on April 2 and jobless claims topping 10 million the past two weeks, the effects of the coronavirus pandemic continue to be felt far and wide. As our citizenry settles into a new normal at home at least through April 30, we continue to see online sales growth both overall and in the home category. The digital media landscape continues to boom across all screen types, and clients who have maintained social media campaigns have experienced significant growth in terms of impressions and engagements during the past 10 days. With increased audiences and inventory, CPCs are down, and engagement is up.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader.