Through 13 weeks of monitoring and navigating the impacts of COVID-19 in the United States, one thing remains clear: Predicting what will happen next isn’t for the meek.

A resurgence in new cases popping up around the country. Ongoing protests. Stock market rallies and stock market volatility. New U.S. migration patterns and consumer media consumption habits. Companies everywhere challenged with bringing their teams back to work safely and effectively.

It’s a lot to keep up with. That’s why, well into June, we continue to follow the news, storylines and trends that matter most to our clients and their future success. Wray Ward’s POV series breaks down current market and media trends and industry and consumer attitudes in a dynamic, fluctuating landscape. We hope this information helps you make important decisions that will lead to successful navigation of this crisis, both right now and in the long term.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader. However the pandemic has affected you, we’re here to help.