As our country struggles to get back on its feet in the wake of a pandemic, the visible effects of racial tension are also now gripping communities nationwide. These challenges leave brands with a lot of questions. How do we respond as a company? How do we talk to our teams? How do we talk to our customers? How do we keep our business moving in the midst of all of these changing dynamics? How do we do what’s right?

We don’t have all the answers, but we are working hard to find them.

At Wray Ward, we take a stand with all of those who hope for and work toward justice, peace and healing. We love our city, our country and her people. We believe we must lean into and listen to each other. We must use our voices to demand accountability. And, we must use our influence to drive change. We all must do better.

Meanwhile, we also remain committed to supporting your business’s continued recovery from the pandemic and long-term success. This week’s POV, our 12th, unpacks current market and media trends and industry and consumer attitudes — all of which have been impacted by the pandemic, ongoing protests and other factors shaping the global landscape in early June.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader. However the pandemic has affected you, we’re here to help.