It’s been a wild 11 weeks, but the landscape on the other side of this pandemic is starting to come into view. As states begin to reopen nationwide and citizens choose sides in the great face mask debate, consumer and business confidence are beginning to grow amid strong stock market trends, rekindled residential home sales and positive remodeling signs.

Meanwhile, brands in virtually every industry, including the home and building category, continue to face changing consumer expectations across messaging, e-commerce and retail. The challenges are real, but the comeback is beginning.

This week’s POV details the market and media trends, industry attitudes and other factors shaping the overall picture at this point in the COVID-19 crisis. Wray Ward publishes these updates, complete with the most current data and insights, to support your business’s continued recovery and long-term success.

If you have questions or want to discuss specific next steps for your brand, please feel free to contact Wray Ward Vice President and Director of Connections John Mader. However the pandemic has affected you, we’re here to help.