Creative
Photography
Work
They say a picture is worth a thousand words, but what if a thousand words isn’t enough?
That’s the case for Palmetto Bluff, a planned community, resort and nature preserve deep in the heart of the South Carolina Lowcountry. To say it’s difficult to convey the magic of the Bluff without physically taking people there is an understatement. But that’s what our Creative team set out to do as we developed new photography and video for this extraordinary setting.
More than showcasing the beauty of the landscape or the luxury of the resort and village, we wanted to convey a true sense of place and the personal connection people have with that place. That meant capturing and channeling our own experience of the Bluff into a moving story for an audience who has never been there.
At Palmetto Bluff, you can live, stay or play in the midst of 20,000 acres of preserved Lowcountry land. Picture it now: you pass through the front gates onto a 5-mile stretch lined by gas lamps — the only human touch in otherwise unencumbered nature. This drive alone causes more than a few to fall in love at first sight.
A lot of Lowcountry advertising includes sweeping landscape photos that are beautiful but relatively nondescript. Yes, they’re inviting, but they could be from anywhere in this region.
Here’s the thing: if everyone is saying the same thing, you have to change the conversation. So, rather than simply build a library of gorgeous visual assets featuring salt marshes, tidal creeks, forest walks and village streets, we sought to create a treasure trove of photo and video assets that truly showcased the uniqueness of THIS place and the people who love it.