Agency Life
Creative
Inspiration
Written By
Juliana Ryan
PR/Content Associate Manager
We have an incredibly talented team here at Wray Ward, and Motion Editor and Animator Kyra Arendt is no exception. While many people have hobbies, Kyra lives out her passions in a truly remarkable way.
In 2023, Kyra completed her first feature film, “Lexicon.” Witty and bittersweet, “Lexicon” takes viewers on a journey through one young woman’s reflections on a tumultuous relationship. In addition to writing the film, Kyra also directed it, shooting at locations around Charlotte, including her own home and the Wray Ward office.
The film finds the main character — Lexi — interviewing for her dream job at Merrim-Webster, where she is given five minutes to define five words. With this setup, we then learn more about Lexi, as each word is brought to life through a vignette of her past.
As I watched, I felt a mix of frustration and empathy for Lexi’s experience, realizing that each character was deeply human and complex. I was also blown away by the quality and production of the film, along with Kyra’s unique approach to storytelling.
I recently caught up with Kyra to learn more about her creative process and how her experiences with making “Lexicon” continue to influence her work with clients here at Wray Ward.