Building a meaningful connection between your brand and architects has always been a tough hill to climb. The current market is also extremely challenging: Today, architecture firms are grappling with a new generation of talent and a work-from-anywhere reality, further stretching architects’ attention and firms’ ability to create direct connections with brands.

If your company has team members, C-suite executives or any other doubters convinced that architects don’t care about brands, give us 50 minutes to change your mind. I’ll join Wray Ward’s rockstar Leslie Gillock, vice president and director of insights, to speak about the unyielding power of brands during next month’s American Institute of Architects’ (AIA) Smarter Together Series. The event runs for four days in early June, but you can catch us on the (virtual) stage Thursday, June 3 at 2 p.m. While not free, Smarter Together registration includes access to four days and 20 hours of content.

AIA Smarter Together Series

• Session title: Building & Remodeling Brand Relationships with Architects
• Speakers: Leslie Gillock and Kent Panther, Wray Ward
• Time and date: June 3, 2 p.m. ET

Join Leslie and me for our discussion, “Building & Remodeling Brand Relationships with Architects,” and explore strategies for constructing effective brand platforms designed to engage and resonate with architects in today’s market. You’ll also gain insights on the important role of engineers and general contractors in winning and holding the spec, design-bid-build vs. design-build trends and more.

The AIA is the nation’s leading organization for architectural thought leadership, and their Smarter Together Series is a starting point for bringing key players in the construction industry closer together. We’re honored to join speakers from Architectural Record, the Yale School of Architecture and more for an event that should boost the home and building category in new and exciting ways.

This is one you don’t want to miss! Register for the event here.