Investing in Home Improvement: Generational Differences

  • Categories:

    Industry Trends, Marketing Insights

  • Date:

    February 26, 2018

Investing in Home Improvement: Generational Differences


Industry Trends Marketing Insights

HomeAdvisor research indicates that many households are spending more per year on home improvement, with homeowners taking on more and larger projects. Baby boomers lead the way in discretionary upgrades, while millennials focus on necessary updates and maximizing their space.

Explore more articles from Wray Ward.

  • Exploring What’s Next for Housing

    Industry Trends, Marketing Insights / Oct 23, 2024

    Exploring What’s Next for Housing
    View Article
  • 2024 HIRI Summit: 5 Home Improvement Trends to Track

    Industry Trends, Marketing Insights / Oct 15, 2024

    2024 HIRI Summit: 5 Home Improvement Trends to Track
    View Article
  • The Balancing Act of Multigenerational Marketing

    Marketing Insights, Brand Strategy / Oct 8, 2024

    The Balancing Act of Multigenerational Marketing
    View Article
Next: Is the garage having its moment?