Investing in Home Improvement: Generational Differences

  • Categories:

    Industry Trends, Marketing Insights

  • Date:

    February 26, 2018

Investing in Home Improvement: Generational Differences


Industry Trends Marketing Insights

HomeAdvisor research indicates that many households are spending more per year on home improvement, with homeowners taking on more and larger projects. Baby boomers lead the way in discretionary upgrades, while millennials focus on necessary updates and maximizing their space.

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