Community
I’m a believer that great marketing is only as powerful as the mission behind it. When you start with a meaningful purpose, your marketing becomes a tool to amplify that impact — and when those missions are close to home, the work feels even more rewarding.
As the creative company for the world’s leading home and building brands, we spend a lot of time exploring what truly makes a place feel like home, starting with the essentials that bring comfort, stability and a sense of belonging.
But what if your home neighborhood had been without a full-service grocery store for over 30 years? Or what if you’re a nonprofit with an outdated website that fails to best showcase your community impact? What if you had a vision to create change but lacked some of the tools and resources to bring it to life?
The reality is that many Charlotte-area nonprofits struggle to tell and amplify their stories, limiting their ability to share their work and expand their impact.
That’s where EmpoWWer comes in.
Rooted in our three pillars of creativity, shelter and advancement, Wray Ward’s EmpoWWer marketing service-grant program helps strengthen what nonprofits already have in their DNA, providing them the marketing tools and the fuel to help them achieve their goals. Over the past six years, we’ve helped more than 20 Charlotte-area nonprofit organizations tackle complex business challenges through website redesigns, rebranding initiatives and comprehensive marketing strategies, to name just a few.
