A strong foundation is the first building block of a home designed to stand the test of time. Likewise, a strong strategic foundation is the starting point for marketing that not only stands out, but also uniquely stands for the brand it serves. It’s a critical point for home improvement brands operating in a competitive market.

At Wray Ward, we lay the foundation by immersing ourselves in market analytics, strategizing closely with brands and making essential discoveries through a proprietary process and tools. And in June, you can join us for an exclusive Home Improvement Research Institute (HIRI) webinar to get the fundamentals.

HIRI is the only nonprofit organization dedicated to home improvement research, helping home improvement brands make better business decisions. This complimentary webinar is a natural extension of HIRI’s exclusive, ongoing data and insights spanning markets, channels, products and project types.

Join us to learn how research should inform your marketing strategy and build a brand platform that provides a stable foundation for your company’s marketing communications.

Building and Remodeling Brands to Drive Growth

• Speaker: Leslie Gillock, Vice President, Director of Insights

• Time and date: June 16, 1 p.m. ET

• Cost: Free

You’ll hear how to:

• Develop and prioritize meaningful marketing objectives

• Gain a deep understanding of your audience

• Differentiate your brand and meet customer needs

What are you waiting for? Register for the complimentary webinar.