Agency Life
Creative
Inspiration
Growth is an integral aspect of all careers — after all, how can we expect to move up the ladder or experience new things without growth? The best companies and cultures foster this growth from within, recruiting talented people and giving them the tools to succeed and flourish. Many of these individuals become talented leaders, and the cycle begins anew, creating an environment that not only encourages growth but also generates it.
Wray Ward’s own Ida Osterman is a testament to the power of growth at a single company. In 2018, the designer came to the United States from Stockholm, Sweden, to study media design at Queens University of Charlotte and compete on the school’s triathlon team.
Already passionate about drawing and art before she started college, Ida has cultivated her talent within and outside of the classroom. In 2021, she earned a coveted spot in Wray Ward’s FORM internship program. Once the program ended in August, she stayed on with the agency as an apprentice, working closely with our Creative team to tell our clients’ stories.
How does Ida balance school and sports with a design apprenticeship at Wray Ward? What has she learned along the way? I sat down with this promising creative to learn about that and more.
Q: How did you discover Wray Ward’s FORM internship program?
Queens [University] requires us to complete an internship. Although I already had two experiences from Sweden, I heard about FORM from classmates and was interested. Lots of people know about it, and it has a very good reputation. The first time I applied in 2020, the program was actually canceled due to the pandemic. However, I heard back the following year and accepted.
Q: How would you describe FORM?
I think of it as a mini-agency within the larger agency. We had our own clients and worked with them throughout the internship while being exposed to all aspects of the agency life. Our team was very collaborative, with nine interns in different departments. Everyone was very welcoming, and it was really nice to be on a team with multiple people in the same situation.
Interacting with the different departments and disciplines gave me lots of perspective. Each discipline is like a piece of the puzzle.
Q: What did you learn from FORM?
I learned to collaborate with and learn from people in other fields. I learned that we’re all on the same journey. Teamwork can make you a lot stronger at your own job.
During my internship, I worked on multiple rebrands, created graphics for blogs, helped with Instagram and other social media platforms, and so much more. The rebrands were the biggest projects I worked on, and I learned those could be stressful, especially with so many deliverables in a short period. However, my advisor encouraged me to ask questions and reminded me that I’m here to learn. She also helped me adapt to feedback from others.