Homeowners were once content with matched upholstery and all-neutral color palettes, but today they prefer a customized look that showcases their personality. Named one of the top furniture trends by various industry experts, customization is changing the way consumers approach home design.

“The quest for the perfect sofa or chair is a personal journey,” said Holly Hollingsworth Phillips, a residential interior designer and co-owner of The English Room. “My residential customers want a hands-on, personal interior design experience, and custom upholstery gives them an opportunity to get the unique look they envision.”

Furniture is a significant investment for most shoppers. The majority of consumers want durable products that are unlikely to go out of style, and impulse buys are rare. A Mintel Group Ltd. study found that many people spend significant time researching products online prior to making a purchase. Rich social media content and online resources like build-your-own upholstery tools give consumers the chance to see their ideas come to life on the screen before they buy.

Kincaid Furniture’s build-your-own custom upholstery program makes it possible for people to get the unique look they want. The tool, available online and in stores, allows shoppers to customize their fabric as well as the furniture’s arms, base, depth and back and details like the firmness of the cushion and spring. About 600 fabrics are available including more than 60 Sunbrella® fabrics for interiors. The styles reflect some of today’s hottest trends such as jewel tones, textured tapestries, southwestern patterns, floral patterns and ethnic prints.

To design a custom upholstered sofa, chair, ottoman, tailored bench seating or bed, visit your local Kincaid retailer or go to www.kincaidfurniture.com. 

About Kincaid

Founded in 1946, Kincaid Furniture Company is the nation’s leading manufacturer and marketer of solid wood furniture. Kincaid’s growth is based on a commitment to quality solid wood case goods, fashionable upholstery, and the best service the industry has to offer. Kincaid Furniture Company is part of La-Z-Boy Incorporated’s family of companies. For more information on Kincaid, please visit www.kincaidfurniture.com.