Content Marketing
Digital Platforms
From educational to inspirational, and sleek sinks to solid subfloors, the home industry lends itself well to digital landscapes. Digital platforms are always evolving, but content is still king — and whether your brand is B2B or B2C (or both), the case for content-first website design still stands.
If you’re responsible for your company’s digital marketing strategy, you know that keeping up a consistent output of unique, surprising and distinct content may be your most crucial challenge. How can you continue providing a great digital experience — and driving traffic to that experience — in an increasingly crowded field?
From white space to measurement, here are seven ways to optimize your digital marketing in 2020.
1. Logical, simple menus and calls to action.
In 2020, highly visual, user-friendly websites will be the rule rather than the exception. Want to keep up with the times? Start with clarity and function.
One worry many people instinctively have is that they will miss out on business by not appealing to everyone at once. However, in design, appealing to everyone can result in cluttered menu bars, buried pages and a lack of prioritization. Furthermore, including everything and the kitchen sink requires your user to make more decisions. Whether they’re a professional builder or DIY homeowner, they’ll be turned off by a website that leaves them with more questions than answers.
A good website starts with a solid understanding of brand personas and target demographics, actions those customers will most likely want to take and an honest, clear guide through each step of the marketing and sales process.