Inspiration
The start of a new year is a time to reflect on the past and envision the future. At Wray Ward, we see it as an opportunity to celebrate where we’ve been while asking “what’s next?”
Now, at the beginning of 2023, reflection takes me back nearly 20 years to when Jennifer Appleby, formerly Wray Ward’s president and chief creative officer and now our executive chair, shared with me her vision for Wray Ward, convincing me to sell my agency and join hers. Or back to 2011, when we made the strategic decision to specialize in the home and building category — and how that bold move positioned Wray Ward as an industry leader and a marketing partner that our clients trust to fully understand their businesses and their customers. And, of course, three years ago, when COVID-19 changed our world in an instant and our team at Wray Ward didn’t miss a beat, helping our clients and each other not just survive, but thrive.
These memories may be defined by specific events, but it’s the individuals behind them that resonate most in my mind. And that’s what I love most about Wray Ward — our talented, smart and ambitious people, who perfectly meld compassion for each other with a deep appreciation for the work we accomplish together.
So when asked “what’s next?” I lean into building on two of Wray Ward’s defining characteristics: our creativity and our culture. While each is uniquely important, together they are strengthened by the relationships we grow and are evident in the commitment we make to each other and the work.
“Creativity Is Intelligence Having Fun”
Albert Einstein’s genius extended beyond the theory of relativity to understanding the human psyche. This quote of his captures the essence of how we work at Wray Ward — crafting deeply creative ideas and transforming them into real and measurable results for clients.
While my past responsibilities at Wray Ward have included research, brand strategy, business development and client engagement, creativity has always been the foundation we build on as we help our clients solve complex challenges. Creativity isn’t just a part of Wray Ward’s culture. It’s our North Star — across all of our service areas.
I want our people to always feel empowered to bring big ideas to the table. And I’m committed to ensuring we have the tools to take ideas and solutions from concept to execution.
We’re also smart enough to know when to tap industry experts and thought leaders. In my previous role, I had the great pleasure of building partnerships with organizations such as the Home Improvement Research Institute, The American Institute of Architects and the Research Institute for Cooking & Kitchen Intelligence. These groups have their fingers on the pulse of the home and building categories and share trends and insights that help Wray Ward develop well-informed recommendations for our clients.