Creative
Industry Trends
Written By
Wray Ward
Last month, I had the privilege of attending NeoCon 2021. Since 1969, NeoCon has been one of the commercial design industry’s most important events. Billed as a launch pad for innovation, it’s an incredible experience for anyone interested in ideas with the potential to shape the built environment.
The 2021 edition featured products from about 400 exhibitors and emerging companies in the commercial design industry including workplace, retail, hospitality and more.
As a creative professional stepping into my first NeoCon experience, I was impressed with the high-design solutions that optimized user experience with thoughtful details and beautiful aesthetics. This year’s event boasted a seamless collection of jaw-dropping booths, awe-inspiring spaces and artful design techniques displayed by powerhouses in our design community.
My universal takeaway from the show? Brands are putting the user experience first.
1. Collaborative Work Spaces
Brands that exhibited at NeoCon are clearly influenced by connection, creating distinct, approachable spaces that invite the user in from the start. This year, OFS, a family-owned furniture manufacturer, showed they’re committed to doing just that. With versatile product vignettes including a podcast loft, educational spaces, medical offices and living spaces, the company illustrated a heightened focus on bringing the comforts of home to the workplace, where both collaboration and privacy can be achieved in a singular environment.