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Written By
Julia Washington
PR/Content Associate Manager
For building industry brands, the International Builders’ Show is the launching pad for the latest innovations, new connections and fresh perspectives. For Huber Engineered Woods, it’s the Big Game, one week of the year — a week preceded by year-round preparation and anticipation — where the brand shines a spotlight on its dedicated community of builders and contractors working together to craft high-performance homes that last decades.
The 2025 show was my second year as part of Wray Ward’s boots-on-the-ground team in support of HEW’s IBS activation. I experienced the buzz and camaraderie pouring out of Booth C3320 firsthand: From women in construction spotlights to the long-awaited eighth annual Best of Social Awards hosted by Matt Risinger, IBS 2025 was one to remember, and Huber continues to raise the bar.
Keep reading to learn more about how Huber channels its thriving digital community into an in-person event to strengthen relationships that work hard for the brand all year round.
The HEW Booth Is Designed to Be a Community Hub at IBS
The Huber booth is a testament to meticulous planning, creativity and collaboration. After months of preparation, the stage was set, and IBS 2025 was about to begin.
Tuesday, 7:00 a.m. | 5,000 Steps to Central Hall
It was Tuesday morning, and the clock was ticking down: Just two hours until the doors to the IBS expo floor would burst open. As I made my way to Huber’s booth located in the middle of the action at the Las Vegas Convention Center, the feeling of excitement and anticipation was palpable.