AAA Carolinas

We help AAA market its travel services, car care service and insurance products. AAA Vacations, the largest travel agency in the region, calls upon WW for strategic planning, market research, print, broadcast, collateral, interactive support, public relations and in-branch merchandising, as do other AAA Carolinas subsidiaries.

ADAGE

A joint venture of Duke Energy and AREVA, ADAGE BioPower will primarily use woody biomass as fuel and secure long-term contracts with utilities, municipalities, co-ops, and industrial facilities as an energy source. Selected for our brand development expertise, we have begun introducing this pioneering company to the energy industry with a compelling identity program, Web site and print campaign.

Affinia Corporation

To support this global leader in the on- and off-highway replacement products and service industry, we've provided the Affinia Group with brand positioning, corporate communications strategy, crisis counseling, marketing collateral, and brand integration across their industry-leading family of aftermarket brands.

American Wholesale Insurance

The largest wholesale insurance broker in the U.S., AmWINS Group, Inc., has become a prominent influence within the insurance industry. We've assisted AmWINS by creating a new brand identity and corporate Web site, a branding campaign for their AmWINS Group Benefits subsidiary, and trade show support for various divisions.

Arts & Science Council

Funding cultural entities throughout our region, the Arts & Science Council (ASC) is one of the country's largest cultural arts agencies. For a number of years, we have created annual fund-drive campaigns as well as other communications including their logo, collateral materials, Web site, posters, and the launch of charlottecultureguide.com.

Atlas Copco

Atlas Copco, an industrial group of companies that manufactures compressors, construction equipment, power tools and more, selected Wray Ward to handle all public relations efforts based on our success working with a subsidiary of the company, Chicago Pneumatic Tool Company.

BDI Furniture

BDI Furniture creates innovative, distinctively designed home furnishings. Its contemporary offerings include mirrors, tables and audio/video furniture. Target audiences include dealers/distributors, A/V installers and consumers. We assist with strategic planning and have created a new brand look and feel used in national advertising, collateral and on the Web site.

Carolina Pad

Carolina Pad, whose products are found on the shelves of leading retailers like Target, Walmart, Walgreens and Staples, conducted a review of numerous agencies to serve as their partner in analyzing and guiding their brand development. Wray Ward was selected based on our brand development process, depth of resource and our efforts to dig into their business. We handle strategic planning and research and make creative contributions to their product development.

Casa Fiora

This manufacturer of high-end custom draperies turned to WW for our branding expertise and ability to help grow their dynamic operation. We've helped them with brand identity, retail POP and collateral, aggressive PR campaigns, co-op program development, a new Web site, seasonal trade support and more.

Chicago Pneumatic

Within a powerful brand-building program for this global manufacturer of pneumatic tools, we are managing creative and digital development, direct marketing and market segmentation analysis, media planning and buying assistance, sales support and the development of collateral materials.

Citizens South Bank

This long-standing community bank has provided responsible leadership in the banking industry for over 100 years. To help Citizens South continue to grow their business and expand their customer base, we will assist them in creating a unified brand image in the Central Piedmont region, and we will provide a variety of services including strategic planning, media planning/buying, public relations, interactive and direct.

Communities in Schools

As the nation's largest and most effective dropout prevention organization, CIS connects children and families to the relationships and resources they need to be successful. CIS of Charlotte-Mecklenburg currently serves more than 4,500 students annually in 37 selected Charlotte-Mecklenburg Schools, and we are helping them update their marketing materials, giving them a fresh and unified look and message.

Crescent Resources, LLC

In the burgeoning Charlotte region, Crescent is the leading progressive high-end residential land development and management company. Whether helping to develop their brands or to market new or existing communities, we are responsible for assisting Crescent with strategic planning and a full gamut of marketing communications tools.

Dickens-Mitchener & Associates

As one of Charlotte's premier residential real estate specialists, Dickens-Mitchener turned to us for new corporate positioning and brand integration across collateral, sales materials and direct mail. Our ongoing public relations efforts keep the company top of mind with key constituents.

Discovery Place

Ranked among the Top 5 most popular museums and historic sites in North Carolina, Charlotte's Discovery Place is a favorite destination for hands-on learning in all areas of science and technology. Wray Ward has provided strategic and creative communications to help Discovery Place launch and promote world-class exhibitions that draw children and adults from near and far to immerse themselves in extraordinary education and entertainment offerings.

General Dynamics ATP

This operating unit of General Dynamics is a proven systems integrator of defense products for all branches of the U.S. Department of Defense and the Ministries of Defense of over 30 allied nations. We provide strategic planning and creative services for the company.

Gerber Childrenswear

Through Web marketing and public relations, we created and implemented a plan to support the 25th anniversary of Onesies, and we are building and supporting a database of over 100,000 preferred parents who are loyal to the Gerber Childrenswear brand and utilize the Web site for information and coupons.

Glen Raven, Inc.

Glen Raven Custom Fabrics manufactures Sunbrella performance fabric, the leading outdoor fabric in the world. For over 30 years, we have planned and managed an integrated communications program that includes advertising, public relations and web marketing tactics.

GreenFiber

Not content to be the foremost manufacturer of natural-fiber home insulation, GreenFiber selected WW to position the brand in the red-hot field of green building products. Advertising, point-of-sale, PR and web marketing strategies target builders, consumers and the trade.

Huber Engineered Woods

Huber Engineered Woods continually introduces revolutionary new building materials for residential and commercial building markets, such as AdvanTech flooring and ZIP System Roof and Wall products. We help build the overall Huber brand and product brands, supporting product launches with advertising, public relations and promotions.

Humane Society of Charlotte

Pet lovers all, we've put our hearts into ads, collateral, logo, direct mail and a workhorse of a Web site that invite the involvement of adopters and volunteers for the Humane Society.

Hunter Douglas

Hunter Douglas is a household name in quality window fashions. To strengthen their brand identity and promote various products, we help create inspiring collateral and sales materials used at point of sale and in designers' offices.

Innovation Institute

To help leaders develop their own and their organizations' potential, The Innovation Institute engages participants with those who know innovation best — artists whose stock and trade is innovation. Through public relations, Web site development and print advertising, we've described how the Institute departs from standard executive training to help leaders discover their own capacity for original thinking.

Microban

Microban is an ingredient in the success of over 150 different household brands, and is rapidly becoming the name consumers most associate with anti-microbial protection. We provide Microban with advertising and sales support including video marketing that promotes the exceptional testing and marketing expertise Microban offers manufacturers.

N.C. Education Lottery

In serving the North Carolina Education Lottery, we continually promote the fun of playing a wide variety of games and helping the state's students in the process. Radio, television, outdoor and point-of-purchase materials are the primary tools we use to build excitement across North Carolina and help educate consumers about how to play.

NASCAR Hall of Fame

The NASCAR Hall of Fame preserves, protects and presents the complete history of the sport of NASCAR by honoring NASCAR icons. The attraction provides interactive entertainment, restaurants, retail outlets and more. Wray Ward is responsible for all marketing communications including strategic planning, advertising, public relations, promotions and interactive marketing communications.

NASCAR Performance Group

NASCAR Performance Group is NASCAR's branding and licensing arm. The company has relationships with many U.S. automotive industry suppliers and manufacturers. These automotive brands are dedicated to fulfilling the car care needs of consumers, ultimately speaking to more than 75 million NASCAR fans globally. Wray Ward develops ongoing digital communications to effectively reach their various constituents among consumers and the trade.

Outdoor Living Brands

Comprised of national brands Outdoor Lighting Perspectives, a global provider of residential outdoor lighting systems and Archadeck, the premier deck and porch builder, Outdoor Living Brands supports more than 150 existing franchise locations worldwide while growing its brand portfolio to include new franchise opportunities in the outdoor living category. We are helping Outdoor Living Brands with special projects, product placements in trade and consumer media, the development of its multi-brand franchising model, and local public relations outreach.

ProMat

ProMat is North America's premier material handling and logistics event, sponsored by Material Handling Industry of America. Held in Chicago's McCormick Place, ProMat averages 300,000 square feet of space, 800 exhibits and 30,000 attendees including manufacturing, distribution, logistics, supply chain, information technology and engineering professionals. Wray Ward is responsible for strategic planning and developing communications including print and online advertising, direct mail, and digital communications for both exhibitor and attendee campaigns.

Self Regional Healthcare

Having helped position Self as a major referral center in South Carolina through a major re-branding campaign, we now provide ongoing communications strategies; TV, radio, print and outdoor advertising; Web design; and public relations in support of a variety of clinical areas.

Springmaid

The flagship brand of Springs Global, Springmaid® has offered a wide array of home furnishings for more than 60 years. To help re-launch Springmaid for a whole new era, we have created complete marketing communications including an iconic new logo, advertising, a Web site, packaging, P.O.P., and trade marketing, and, in addition, have launched a major public relations initiative.

Springs Global

Springs Global is a world leader in textile home products. We assist Springs with comprehensive marketing communications for its Wamsutta® and Springmaid® brands among others. We also provide support for Springs Corporate through advertising, public relations, interactive and market event support.

Strayer University

To help Strayer University reach its target market of working adults, we provide public relations support across an 11-state area and nationwide through Strayer University Online. Our public relations group has played a major role in the successful introduction of eight new campuses a year, including locations in Florida, Pennsylvania, Delaware and New Jersey.

Sunbrella

Sunbrella, manufactured by Glen Raven Custom Fabrics, is the leading performance fabric brand in the world. For over 30 years, we have planned and managed an integrated communications program that includes advertising, public relations and Web marketing tactics.

Transamerica Reinsurance

Transamerica Reinsurance is a division of Transamerica Occidental Life Insurance Company, a member of the AEGON Group. We develop print advertising and collateral targeted to insurance and financial service companies, and we assist the organization with its targeted direct marketing program.

TUUCI

Providing "the ultimate shade experience," TUUCI creates innovative parasols, and pavilions and lounges with unexpected designs and exceptional engineering. In print ads, collateral, a Web site and direct mail, we have helped TUUCI reach essential audiences while our public relations efforts have secured excellent coverage in trade magazines and are garnering press in high-end consumer publications.

VELUX Skylights

As the world leader in skylights and roof windows, VELUX seeks continued expansion in the category that it essentially created. We provide strategic planning, trade and consumer advertising, media planning and buying, and public relations support to help VELUX reach the American market.

Wamsutta

With a legacy lasting more than 160 years, Wamsutta® is a premier brand within the Springs Global portfolio, extending to top of bed, basic bedding, bath accessories and window treatments in fashion-forward styles. We assist with all trade and consumer marketing communications for the brand, including promoting Wamsutta as the exclusive linens of deluxe Walt Disney World Resorts and Disney Vacation Club villas as part of the sumptuous Disney Resort Collection.

WFAE 90.7 FM

WFAE is the fifth largest public radio station in the United States. For the past 15 years, we have donated advertising and public relations assistance.

WIX Filters

The inventor of the spin-on oil filter for vehicles, WIX Filters is a leader in filtration products sold in the automotive aftermarket. It is also the #1 filter in NASCAR®. We've helped re-energize the brand with in-your-face advertising and public relations that have gotten great mileage for our client.