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(left to right: Jason Paul, Jonatha, Jill, Wayne) Speakers: Jill Hanner (@JillHanner) of Youtube fame Paul McClay (@paulmcclay) of Definition 6, creators of the Happiness Machine Wayne Sutton (@waynesutton) of Our Hashtag Jonathan Kay (@GrasshopperBuzz) of Grasshopper, creators of New Dork Session is about to begin, with Jason Keath moderating. Introducing speakers (bios on Socialfresh [...]
Of all the channels H&R Block has invested time in when it comes to social media, their online community site has reaped some of the more positive engagement. A big lesson was focusing on the 1-on-1 conversations the community helped generate and how they helped H&R Block’s marketing as a whole.
Deciding who should own social media in your organization now and in the future directly contributes to how a brand will adapt to this new medium. It is important to write social media policies your employees will actually read and implement a strategy that scales within the resources provided. Often times that reality is one with few resources.
It is becoming more and more common for brands to turn to platforms such as Twitter, Facebook, and online forums not as a marketing opportunity first, but as a service opportunity. Each company faces specific scale, platform, and response challenges with this task. Join us as these service brands share their successes and chalenges in turning to social networking platforms to augment their customer service efforts.
Bert Dumars worked with many departments through the Newell Rubbermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and successes Newell Rubbermaid has experienced through this process.
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