Focusing on bringing true engagement to build a community within your marketing strategy. How does a brand put the community first? What are the best practices for kick starting a community? How do you sustain?
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Implementing social media can often cost more money and time than the most educated company is prepared for. The most common solution to this is arming a company’s social media employees with fewer resources than most of us would like. What are some tips for improving this situation? What tools help produce a more efficient social implementation? How does one navigate the politics of it all?
It is the oldest of sales and marketing stand bys. Form a relationship before the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C. Join Greg Cangialosi as he discusses how he has used relationship building and community support to steadily build the email service provider Blue Sky Factory into a successful and social brand.
As all agencies creep into the social media realm, the challenges associated with this evolution are becoming a large pain point for everyone from the smallest digital shop to the giant public relations agencies. From pitching new business, to building products, to managing campaigns, join this panel of successful agency professionals to discuss our industry’s new best practices.
New blueprints for doing business at the speed of now.
Our keynote is a special treat this year with Amber Naslund presenting for the first time in Charlotte. She is one of the highest rated speakers in Social Fresh history. And she has just recently combined forces with Jay Baer on a no nonsense social media book by Wiley Publishing.
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