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I’m heading to Chicago to immerse in trends, market forces and emerging opportunities . . . in the kitchen and bath market. The conference, put on by Kitchen & Bath Design News, will include an interactive session by the Research Institute for Cooking & Kitchen Intelligence (RICKI) sharing the latest tools and processes designed to help marketers move from insights and knowledge to ideas and innovation.
A good first step if you’re marketing to homeowners? Find out what “home” means to your customers.
When it comes to home remodeling projects, it’s nice to get a sense of how the changes will look before you make them. A skylight manufacturer, VELUX, has a really cool app that allows you to see how skylights will look in your ceiling.
Humans are naturally drawn to the consistent and familiar. It’s why uniformity contributes to brand success. But uniformity is empty unless the brand means something to the customer.
In today’s digital-crazed world, it seems as though technological advancements are happening at a much more rapid pace. HD is standard. 3D is old news. 4D is new news. Certainly someone is on the verge of launching 5D. And don’t get me started on the generations of smartphones, tablets and laptops. The fact is, we [...]
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