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Living in the Great – and Modern – Outdoors

From all indications, the outdoor living trend hasn’t peaked. In fact, it seems that consumers want to take even more of what they enjoy inside to the outdoors. Check out the expected popularity of various outdoor design elements.

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Facts Are Dangerous

Finding facts is only a part of good strategy. Facts can point us in the right direction, but we have to figure out the way to get there.

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The Evolving Relationship between Consumers and Companies

Last week, I attended the second annual Kitchen & Bath Design News Leaders Conference in Chicago. Read about some of the emerging key trends, strategies and opportunities surrounding today’s kitchen and bath market.

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Circular Reasoning

If anyone thinks that electronic media have driven the old-fashioned newspaper circular into obsolescence, they’ll want to think again. Sunday inserts and other flyers are alive and well – and driving DIY homeowners to hardware and home improvement retailers. Read about these and other interesting revelations.

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Naming Rights (and Wrongs)

Put yourself in my hungry shoes and please, please give a new product name a decent amount of thought before releasing it into the wild.

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