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Top 5 Content Marketing Resolutions for 2012

‘Tis the season for New Year’s resolutions. As 2011 comes to a close, here are my top five resolutions for content marketers in 2012.

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Old Things That Still Work

New is always new, but new is not always better.

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Social Media Recruiting Made Chiquita Brass #Bananas4CLT

A very interesting read on the impact of social media on Chiquita’s decision to relocate its headquarters to Charlotte.

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Webbed Out

By now I am sure you have all heard of the new up-and-coming social network from Google called Google+. The prototype has launched, and it is in the early stages of development. It is still so new, that for now, you have to be invited to join. But I just can’t imagine starting over again on yet another social network. Dealing with another check box for yet another social media venue just isn’t going to happen. Am I alone?

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Add Drama to Your Life

I am the mother of a strong-willed, 13-year-old daughter so I am quite used to experiencing drama at home. This past month, however, drama at our office reached a whole new level. And it had nothing to do with the new generic coffee, someone’s lunch mysteriously disappearing from the public fridge or requests for larger logos – it had everything to do with a fresh, new campaign that we proudly and boldly launched for VELUX Skylights, a category-leading brand we have had the privilege of working with for the past nine years.

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