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I had the good fortune (and good sense) to attend a remarkable workshop last December in New York that was titled “Making Digital Work.” The two-day seminar was designed to help all of us marketing communications agencies and marketers better understand how to be more strategic and creative in today’s digital ecosphere.
Public relations professionals are challenged as never before in placing stories with reporters and editors. Today’s news environment is characterized by news media outlets functioning with reduced staffs of reporters, editors and producers who are overwhelmed with hundreds of pitches every day. So how can public relations professionals obtain news coverage for their clients? Below are essential tips gleaned from national news media representatives and practiced daily by the Wray Ward public relations group.
I recently heard that marketers are following research on the hormone oxytocin – the brain chemical that seems to play a large role in engendering empathy and trust. This is the stuff being called “the bonding hormone” or the “in-love chemical,” and you can just imagine where this leads in a brave new world. I’m already waiting to get spritzed with it when I walk into Macy’s; I’m sure to desire everything in sight.
I am wondering lately what happened to this concept. For a while, it seemed like this was a very important topic. There were books and articles and I think even multiple episodes on “Oprah” that were wholly devoted to the subject.
While writing for a blog can be difficult for people who write for a living, it can be near impossible for those who aren’t expected to eloquently craft documents around the clock. So then, why do we unfairly expect just about everyone to possess the skills to pick up writing for a blog without any training or support?
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