Put yourself in my hungry shoes and please, please give a new product name a decent amount of thought before releasing it into the wild.

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Filed under: Creative, Public Relations, Strategy

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I just discovered that I’m working with Maxwell Smart. Agent 99 might be around here somewhere, too, but “Max” clearly sits just down the hall. The proof? A digital audio recorder disguised as a pen and featuring smart technology that hides all kinds of clever tricks.

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Filed under: Digital, Public Relations

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Most of us can relate to being inundated with information. More is coming at us – and available to us – than ever before. Just trying to stay abreast of a single industry can be challenging as there’s so much information to sift through. And to summarize highlights that lead to actionable strategies is even tougher. Some of the methods we use may be of interest to you.

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Filed under: Home & Building, Public Relations, This and That

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Lying is like smoking; the easiest way to get out is to never start.

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Filed under: Public Relations

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I read a good blog on Knowledge Enthusiast that should serve as both refresher and educator for launching public relations campaigns in today’s social media world. Written by a PR professional and contributor to Ragan’s PR Daily, it offers healthy perspective on things to consider before launching a PR campaign.

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Filed under: Public Relations

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