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Personal reputation management on social networks has been talked to death – just check Google. While there are plenty of reasons to be cautious about the personal information you post on social networks, Clark Howard sums it up well, there hasn’t been as much discussion about protecting your business assets.
Social networking has created a slew [...]
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As a child of the 80s, nothing slows me down faster than 80s music. It was high on my reasons for purchasing satellite radio and one of the reasons I can’t help but watch VH1 Classic. So imagine my disappointment when I was one of only 11 people in the country who missed the tribute [...]
In 1982, Johnson & Johnson set the bar very high on product recalls. When tampering of its Tylenol product first came to light, the company immediately recalled all Tylenol even though the tampering was likely limited to a small geographic area. Earlier this year, however, Johnson & Johnson stumbled badly in a similar situation.
I just read an engaging article about a woman named Sheena Matheiken who spent one full year wearing the same little black dress each and every day. 365 days. Yet, she never let it look the same. She would add colorful tights, thigh-high boots, saris, hats or another garment or accessory, and with those simple additions would create entirely unique outfits from one day to the next. Sheena, who lives in New York, did it to raise awareness for The Arkanksha Foundation, a grassroots nonprofit that brings education to children living in Indian slums; she so far has raised nearly $77,000 ensuring that more than 200 children in her native country can go to school.
Like most marketers today, KFC – or Kentucky Fried Chicken to anyone over 20 – is in a quest to find new places to reach consumers. So in a stroke of grassroots genius, the company is promoting its new Fiery Buffalo Wings on fire hydrants and fire extinguishers in two cities in Indiana.
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