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If anyone thinks that electronic media have driven the old-fashioned newspaper circular into obsolescence, they’ll want to think again. Sunday inserts and other flyers are alive and well – and driving DIY homeowners to hardware and home improvement retailers. Read about these and other interesting revelations.
In real estate the long-lived mantra has been “location, location, location.” In the media landscape it would appear that the 2011 mantra should be “video, video, video.”
I had the good fortune (and good sense) to attend a remarkable workshop last December in New York that was titled “Making Digital Work.” The two-day seminar was designed to help all of us marketing communications agencies and marketers better understand how to be more strategic and creative in today’s digital ecosphere.
Public relations professionals are challenged as never before in placing stories with reporters and editors. Today’s news environment is characterized by news media outlets functioning with reduced staffs of reporters, editors and producers who are overwhelmed with hundreds of pitches every day. So how can public relations professionals obtain news coverage for their clients? Below are essential tips gleaned from national news media representatives and practiced daily by the Wray Ward public relations group.
Media professionals love numbers. Even with the advent of guerilla tactics, grass roots campaigns and social media, at the end of the day, we are still huddled over our calculators figuring out just exactly how many prospects will we be able to bring to the table for a recommended campaign. With that said, I am [...]
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