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Scott’s Rant – How Do I Not Become ADD?

You see, I used to be a very good listener. I had no problem staying focused and keeping my thoughts centered on the task at hand. But now, out of need, I have to keep my brain moving from project to project, from skill set to skill set. I’ve basically trained my brain to be agile and Waffle-Housed – scattered, smothered and covered.

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Left-Brained in a Right-Brained World

I have recently concluded that behavior and communications based on brain hemispheres may be contagious. While there is no scientific proof that I know of to support or disprove this theory of brain evolution, I may be a specimen (or speci-woman) of this phenomenon.

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Mobile App Is Marketer’s Dream, Homeowner’s Reality

See it, before you buy it, with the VELUX® Skylight Planner iPhone and iPad app.

Last fall my husband and I renovated our home with the goal of giving our 1950s ranch a bit more of a modern look and some much-needed space for our daughters. I knew I wanted more natural light in our home, and, having worked with Wray Ward-client VELUX for eight years, there was no doubt the light would be gained by adding skylights. But where to put them was a challenge.

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Oxytocin, Anyone?

I recently heard that marketers are following research on the hormone oxytocin – the brain chemical that seems to play a large role in engendering empathy and trust. This is the stuff being called “the bonding hormone” or the “in-love chemical,” and you can just imagine where this leads in a brave new world. I’m already waiting to get spritzed with it when I walk into Macy’s; I’m sure to desire everything in sight.

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Scott’s Rant – Perfect Schmerfect.

Perfection sucks. It reeks. It’s the stupidest of stupid. If by perfection, you mean without flaws.

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