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	<title>Wray Ward : Blog &#187; Creative</title>
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	<description>Let&#039;s Never Stop Thinking</description>
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		<title>Turning Straw into Gold</title>
		<link>http://wrayward.com/blog/2011/10/turning-straw-into-gold/</link>
		<comments>http://wrayward.com/blog/2011/10/turning-straw-into-gold/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:30:14 +0000</pubDate>
		<dc:creator>Charlie Elberson</dc:creator>
				<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=2572</guid>
		<description><![CDATA[You have to go through a lot of bad ideas to get to a good one. Our process shows how.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Naming Rights (and Wrongs)</title>
		<link>http://wrayward.com/blog/2011/09/naming-rights-and-wrongs/</link>
		<comments>http://wrayward.com/blog/2011/09/naming-rights-and-wrongs/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 13:30:05 +0000</pubDate>
		<dc:creator>Michael Henry</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[bacon]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=2607</guid>
		<description><![CDATA[Put yourself in my hungry shoes and please, please give a new product name a decent amount of thought before releasing it into the wild. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sitting: Bad for Your Back, Worse for Your Ideas.</title>
		<link>http://wrayward.com/blog/2011/08/sitting-bad-for-your-back-worse-for-your-ideas/</link>
		<comments>http://wrayward.com/blog/2011/08/sitting-bad-for-your-back-worse-for-your-ideas/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 13:30:12 +0000</pubDate>
		<dc:creator>Ryan Coleman</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=2359</guid>
		<description><![CDATA[Look around you – ideas are everywhere. But it’s what you do with your idea that makes all the difference.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Collaboration Blog</title>
		<link>http://wrayward.com/blog/2011/08/the-collaboration-blog/</link>
		<comments>http://wrayward.com/blog/2011/08/the-collaboration-blog/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 13:30:25 +0000</pubDate>
		<dc:creator>Scott Ellmaker</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=2330</guid>
		<description><![CDATA[(actually by Mike Henry &#38; Scott Ellmaker)

Without egos and any established roles or hierarchy, the robots worked well together.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Add Drama to Your Life</title>
		<link>http://wrayward.com/blog/2011/05/add-drama-to-your-life/</link>
		<comments>http://wrayward.com/blog/2011/05/add-drama-to-your-life/#comments</comments>
		<pubDate>Fri, 13 May 2011 18:20:27 +0000</pubDate>
		<dc:creator>Jennifer Appleby</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Home & Building]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1960</guid>
		<description><![CDATA[I am the mother of a strong-willed, 13-year-old daughter so I am quite used to experiencing drama at home. This past month, however, drama at our office reached a whole new level. And it had nothing to do with the new generic coffee, someone’s lunch mysteriously disappearing from the public fridge or requests for larger logos – it had everything to do with a fresh, new campaign that we proudly and boldly launched for VELUX Skylights, a category-leading brand we have had the privilege of working with for the past nine years. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Scott’s Rant – How Do I Not Become ADD?</title>
		<link>http://wrayward.com/blog/2011/05/scott%e2%80%99s-rant-%e2%80%93-how-do-i-not-become-add/</link>
		<comments>http://wrayward.com/blog/2011/05/scott%e2%80%99s-rant-%e2%80%93-how-do-i-not-become-add/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:30:51 +0000</pubDate>
		<dc:creator>Scott Ellmaker</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1857</guid>
		<description><![CDATA[You see, I used to be a very good listener. I had no problem staying focused and keeping my thoughts centered on the task at hand. But now, out of need, I have to keep my brain moving from project to project, from skill set to skill set. I’ve basically trained my brain to be agile and Waffle-Housed – scattered, smothered and covered.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Left-Brained in a Right-Brained World</title>
		<link>http://wrayward.com/blog/2011/05/left-brained-in-a-right-brained-world/</link>
		<comments>http://wrayward.com/blog/2011/05/left-brained-in-a-right-brained-world/#comments</comments>
		<pubDate>Fri, 06 May 2011 14:45:23 +0000</pubDate>
		<dc:creator>Patricia Propst</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1832</guid>
		<description><![CDATA[I have recently concluded that behavior and communications based on brain hemispheres may be contagious. While there is no scientific proof that I know of to support or disprove this theory of brain evolution, I may be a specimen (or speci-woman) of this phenomenon.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile App Is Marketer’s Dream, Homeowner’s Reality</title>
		<link>http://wrayward.com/blog/2011/03/mobile-app-is-marketer%e2%80%99s-dream-homeowner%e2%80%99s-reality/</link>
		<comments>http://wrayward.com/blog/2011/03/mobile-app-is-marketer%e2%80%99s-dream-homeowner%e2%80%99s-reality/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 18:31:33 +0000</pubDate>
		<dc:creator>Jenny Duncan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1740</guid>
		<description><![CDATA[See it, before you buy it, with the VELUX® Skylight Planner iPhone and iPad app.

Last fall my husband and I renovated our home with the goal of giving our 1950s ranch a bit more of a modern look and some much-needed space for our daughters. I knew I wanted more natural light in our home, and, having worked with Wray Ward-client VELUX for eight years, there was no doubt the light would be gained by adding skylights. But where to put them was a challenge.]]></description>
		<wfw:commentRss>http://wrayward.com/blog/2011/03/mobile-app-is-marketer%e2%80%99s-dream-homeowner%e2%80%99s-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oxytocin, Anyone?</title>
		<link>http://wrayward.com/blog/2011/02/oxytocin-anyone/</link>
		<comments>http://wrayward.com/blog/2011/02/oxytocin-anyone/#comments</comments>
		<pubDate>Sat, 05 Feb 2011 13:30:40 +0000</pubDate>
		<dc:creator>Barbara Birge</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[This and That]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1464</guid>
		<description><![CDATA[I recently heard that marketers are following research on the hormone oxytocin – the brain chemical that seems to play a large role in engendering empathy and trust. This is the stuff being called “the bonding hormone” or the “in-love chemical,” and you can just imagine where this leads in a brave new world. I’m already waiting to get spritzed with it when I walk into Macy’s; I’m sure to desire everything in sight.]]></description>
		<wfw:commentRss>http://wrayward.com/blog/2011/02/oxytocin-anyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scott&#8217;s Rant &#8211; Perfect Schmerfect.</title>
		<link>http://wrayward.com/blog/2010/09/perfect-schmerfect/</link>
		<comments>http://wrayward.com/blog/2010/09/perfect-schmerfect/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 10:00:17 +0000</pubDate>
		<dc:creator>Scott Ellmaker</dc:creator>
				<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://wrayward.com/blog/?p=1125</guid>
		<description><![CDATA[Perfection sucks. It reeks. It’s the stupidest of stupid. If by perfection, you mean without flaws. ]]></description>
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		<slash:comments>2</slash:comments>
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