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Most of my friends share my concern with becoming more forgetful. Seems it’s a widespread phenomenon in those of us over 50. Though I’ve never been good with names, I’m worse than ever. And then there’s the walking through the house and not recalling what on earth I was looking for. So I was greatly consoled by a recent interview on NPR’s Fresh Air with author Barbara Strauch, who is Health and Science Editor of the New York Times.
What I love about the idea business is, you guessed it, the ideas. I love coming across thinking so unexpectedly fresh that it inspires me to stretch my own imagination. Sometimes you see something, read something, hear something or taste something so amazing that it makes you say ‘wow’ and want to share it with the world. Here are a few ‘wow’ moments I’ve had recently:
It’s easy to be enthusiastic about promoting a great product like the one made by our client GreenFiber. After all, this environmentally friendly insulation is made largely of recycled newspapers, it’s formaldehyde free and it does a great job in helping homes save energy. What copywriter wouldn’t want to spread the word, convert people away from the pink stuff that dominates the market and make the world a better place? It’s great to be on the side of the angels.
But more than a great assignment for a terrific client, this time it’s personal. That’s because, in my latest project for GreenFiber, I’ve learned that between walls, in ceilings and under floors, this stuff is really good at blocking NOISE.
Admit it. You’ve been drawn into the late night infomercial or product demonstration before, haven’t you? Maybe fancied a Snuggie or half-joked that you wouldn’t mind getting a ShamWow for your birthday (or is that just me?).
You’ve heard the adage: Nobody reads the copy. I call bullshit. You’re reading this, aren’t you?
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