You have to go through a lot of bad ideas to get to a good one. Our process shows how.
| follow us on |  |
 |
 |
 |
Put yourself in my hungry shoes and please, please give a new product name a decent amount of thought before releasing it into the wild.
Look around you – ideas are everywhere. But it’s what you do with your idea that makes all the difference.
(actually by Mike Henry & Scott Ellmaker)
Without egos and any established roles or hierarchy, the robots worked well together.
I am the mother of a strong-willed, 13-year-old daughter so I am quite used to experiencing drama at home. This past month, however, drama at our office reached a whole new level. And it had nothing to do with the new generic coffee, someone’s lunch mysteriously disappearing from the public fridge or requests for larger logos – it had everything to do with a fresh, new campaign that we proudly and boldly launched for VELUX Skylights, a category-leading brand we have had the privilege of working with for the past nine years.
- Creative (26)
- Digital (19)
- Home & Building (15)
- Media (9)
- Public Relations (25)
- Social Media (47)
- Strategy (27)
- This and That (49)
- Uncategorized (3)
If you'd like to receive our thoughts on creativity, media trends, public relations tools, interactive developments and other subjects, click here to sign up.
twitter.com/wrayward
Twitter: wrayward
- Who will we see at the Ringling Bros. and Barnum & Bailey Circus in Charlotte this weekend? http://t.co/tZVoZvA5
- @StacyCassio @kristinworley05 Thank you for the kind words! #Charlottein2012
- Thank you! MT @rachellmartin Congrats to fellow #CLT & woman owned firms @WrayWard & @k2forma for being chosen for @CharlotteIn2012 work!
