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Welcome to Social Fresh Charlotte 2010

8:45am: Welcome to Social Fresh Charlotte 2010! The event will be starting in a few minutes. Jason Keath, founder of Social Fresh, is setting up. 858am: Big crowd gathering for Jason’s kick-off address. 9:01am: Starting in five minutes (Jason Keath of Social Fresh) 9:04 am I just saw Bert Dumars (@bwdumars) of Newell Rubbermaid, who [...]

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Stay Tuned for Live Updates From Social Fresh Charlotte On August 16

Wray Ward is pleased to be a sponsor of Social Fresh in Charlotte on August 16, 2010. This is our second year sponsoring this premier conference. We will be live blogging the event here. Stay tuned for more details the morning of the event. In the meantime, follow us on Twitter and Facebook. You can [...]

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Killing Your Customers (And Your Competition) With Kindness

At a training seminar in Charlotte recently, a woman from out-of-town raised her hand to share an “amazing” story of outstanding service she had just received at a local fast-food restaurant. Before she could even get the name of the place out, several people chimed in: “Chick-fil-A!” The rest of us locals laughed and smiled knowingly.

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The Wisdom of Crystals, And What Snowballs Can Teach Us About Marketing

Making snowballs is tricky at times. The consistency and temperature have to be just so, or you wind up with a handful of flakes or a mushy mess.

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The Trouble With Transparency

Social media is all the rage these days, and with good reason. With people flocking in droves to sites like Facebook and Twitter, and spending lots of time on them, companies are seeking ways to become part of the conversations taking place that are relevant to their industry. Unfortunately, social media is also creating new [...]

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