One of the cornerstones of late 20th century marketing, the heralded “brand promise,” is on the verge of extinction. In its place, the new concept of social proof is leading the next wave.

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Filed under: Social Media, Strategy

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PCs drive me crazy. I’ll admit: when the Apple commercials come on, I identify with Mac guy. Not to bash PCs  (I promise), but I swear by Macs. It’s just my personal preference. And no, I’m not as cool as the Mac guy; my wife will tell you I dress more like a PC. So [...]

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Filed under: This and That

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Focusing on bringing true engagement to build a community within your marketing strategy. How does a brand put the community first? What are the best practices for kick starting a community? How do you sustain?

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Filed under: Social Media

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It is the oldest of sales and marketing stand bys. Form a relationship before the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C. Join Greg Cangialosi as he discusses how he has used relationship building and community support to steadily build the email service provider Blue Sky Factory into a successful and social brand.

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Filed under: Social Media

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It is becoming more and more common for brands to turn to platforms such as Twitter, Facebook, and online forums not as a marketing opportunity first, but as a service opportunity. Each company faces specific scale, platform, and response challenges with this task. Join us as these service brands share their successes and chalenges in turning to social networking platforms to augment their customer service efforts.

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Filed under: Social Media

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