Ed Guest is an amazing man. The 77-year-old Charleston, S.C., great-grandfather of 13 children, grandchildren and great-grandchildren has returned to the classroom – and he intends to earn a bachelor’s degree by age 80.

Ed Guest is an amazing man. The 77-year-old Charleston, S.C., great-grandfather of 13 children, grandchildren and great-grandchildren has returned to the classroom – and he intends to earn a bachelor’s degree by age 80.

I recently attended a healthcare marketing conference in Asheville and it was perhaps no surprise that social media led the agenda. Social media is dominating marketing agendas in every industry segment. Everyone wants to take advantage of the social media revolution, but they aren’t sure how to get started. So they go straight for the tactics, creating a Facebook page or Twitter account and call it a day.
