A very interesting read on the impact of social media on Chiquita’s decision to relocate its headquarters to Charlotte.

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Filed under: Public Relations, Social Media

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And just like that, the Flip has flopped.

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Filed under: Digital, This and That

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Nothing warms the heart like personally witnessing a wrong being righted. Back in May, law students at the Charlotte School of Law helped homebuyers who were victims of fraudulent business practices acknowledged by Beazer Homes file claims totaling more than $310,000 against a fund that Beazer is supporting to provide restitution for homebuyers. Under a [...]

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Filed under: This and That

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As a child of the 80s, nothing slows me down faster than 80s music.  It was high on my reasons for purchasing satellite radio and one of the reasons I can’t help but watch VH1 Classic.  So imagine my disappointment when I was one of only 11 people in the country who missed the tribute [...]

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Filed under: Public Relations

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Like most marketers today, KFC – or Kentucky Fried Chicken to anyone over 20 – is in a quest to find new places to reach consumers. So in a stroke of grassroots genius, the company is promoting its new Fiery Buffalo Wings on fire hydrants and fire extinguishers in two cities in Indiana.

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Filed under: Creative, Public Relations

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