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What I love about the idea business is, you guessed it, the ideas. I love coming across thinking so unexpectedly fresh that it inspires me to stretch my own imagination. Sometimes you see something, read something, hear something or taste something so amazing that it makes you say ‘wow’ and want to share it with the world. Here are a few ‘wow’ moments I’ve had recently:
Admit it. You’ve been drawn into the late night infomercial or product demonstration before, haven’t you? Maybe fancied a Snuggie or half-joked that you wouldn’t mind getting a ShamWow for your birthday (or is that just me?).
The dreaded Fwd: message. Everyone’s inbox gets flooded with them. Most of the time they’re not really worth reading. But my Dad sent me this one the other day that absolutely fascinated me. I’d seen it before (maybe you have too), but I read it again anyway and loved it just as much. It demonstrates how incredibly powerful the machine of the mind truly is. Enjoy:
You’ve heard the adage: Nobody reads the copy. I call bullshit. You’re reading this, aren’t you?
Years ago when DVR first came out I was completely against it. A way to fast forward through television commercials?! No way – that will surely hurt our industry, right? On principle I had to say no.
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